Split, a newly launched “anti-social” application and competitor to the recently buzzed about app Cloak, is offering yet another way for users to tap into their social networks in order to avoid other people, instead of connecting with them. The app is backed by $1 million in seed funding, which includes an investment from entrepreneur and fashion mogul Chris Burch.
The app’s USP is its “challenge” feature: “Besides liking someone, you can also perform a small “challenge” the other person has chosen. If the other person likes and accepts your challenge submission, Mbrace lets you chat inside the app as well. Also, you can define fun challenges that others need to do in order to get to know you”, the Mbrace website claims.
According to VentureBeat, Mbrace — a Berlin-based ‘social discovery app’ and competitor to Tinder — has raised a seven-figure funding round from Paua Ventures, IBB Beteiligungsgesellechaft (German for ‘holding company’), Astutia and other Europe-based VCs.